Square Toiletries

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Square Toiletries Ltd. is one of the largest fast-moving consumer goods (FMCG) companies in Bangladesh and is a subsidiary of Square Group. The company is marketing 20 brands in different segments like health & hygiene, oral care, hair care, fabric care etc and producing more than 50 products. Major Brands of the company are Jui, Chaka, Senora, Magic, Meril Protective Care & Meril Baby. Square is also exporting its finished products to 13 countries- UAE, Germany, UK, Australia, Malaysia etc.

Video Square Toiletries

History

Square Toiletries Limited was founded in 1988 as a division of Square Group and in 1994 into was made into a separate private limited company.

Maps Square Toiletries

Specialties

Manufacturer of different cosmetic and toiletries product categories, Cosmetic Contract Manufacturing & Packaging, Marketer of different cosmetic and toiletries product categories

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Major brands

• Jui
• Meril
• Meril Baby
• Supermom
• Revive
• Chaka
• Chamak
• Senora
• White Plus
• Magic
• Kool
• Xpel
• Spring
• Sepnil
• Zerocal
• Select Plus
• Shakti
• Total Clean
• Maxclean
• Madina

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References

src: nextbdjobs.com

Further reading

• "Square Pharmaceuticals". Asiamoney Bangladesh Investment Guide (Advertisement). Euromoney Publications. 8 (2 supplement 3): 32-33. March 1997. 
• "Indian non-tariff barriers impede exports". The New Nation. 25 November 2011 - via HighBeam Research. (Subscription required (help)). 
• "Square: the rise of a giant". The Daily Star. 6 January 2012. 
• Khan, Mohammad Jamil (20 July 2013). "Counterfeit cosmetics flood markets ahead of Eid-ul-Fitr". Dhaka Tribune. 
• Anas, AZM (31 December 2013). "Soaring demand powers personal care market". The Financial Express. Dhaka. 
• "Fake Cosmetics Flood City Market". The New Nation. 23 December 2014 - via HighBeam Research. (Subscription required (help)). 
• Rashid, Mamun (19 February 2015). "Killing a brand, building a brand". Dhaka Tribune (Op-ed). 
• Wardad, Yasir (21 August 2015). "Local cosmetics, toiletries cos dominating market". The Financial Express. Dhaka. Archived from the original on 7 February 2016. 
• Parvez, Sohel (28 October 2015). "Locally made baby diapers gaining popularity". The Daily Star. 
• Andaleeb, Syed Saad (2017). "Square Toiletries Ltd & Senora: Overcoming Cultural Taboos". In Andaleeb, Syed Saad; Hasan, Khalid. Strategic Marketing Mangaement in Asia. Emerald Group Publishing. pp. 190-204. ISBN 978-1-78635-746-5. 

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External links

• Official website

Source of the article : Wikipedia